We wanted to extend that into our visual brand too, so in our logo, you will see 4 key elements of who we are, and why we do what we do.
A bright, beautiful sunflower takes centre stage in our logo, unfurling its petals and reaching toward the shining sun. Sunflowers have taken on a lot of different meanings over the years, from a long life, vitality and good luck in China to a symbol of good harvest and plenty to Native Americans. To us, a sunflower is a symbol of happiness, of always trying to find the light and joy in life, and of hope for the future. They are one of the few flowers to close at night and open every day, starting every morning with a fresh search for light and positivity. Not to mention the fact that they have been proven to reduce anxiety, stress and depression, which is what our organisation is all about.